Models display new creations of facekini collection featuring Chinese cultural elements on the beach during a press conference in Qingdao city, east C Stock Photo - Alamy

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Models display new creations by Chinese designer Zhu Chongyun at a fashion show of ZHUCHONGYUN during the Shanghai Fashion Week Spring/Summer 2016 in Stock Photo - Alamy

Facekinis Gain Popularity In China As Temperatures Soar, facekini

Chinese models display new creations at the Maogeping Makeup Show in the theme of Oriental Imprint during the 2018 Zhongyuan Fashion Week in Zhengzh Stock Photo - Alamy

Models display new creations by Chinese designer Guo Pei in a fashion show during the Paris Haute Couture Fashion Week Fall/Winter 2016 in Paris, Fran Stock Photo - Alamy

Models display new creations by Chinese fashion designer Sheguang Hu at the Sheguang Hu fashion show during the China Fashion Week Fall/Winter 2015 in Stock Photo - Alamy