Reel Power: Hollywood Cinema and American Supremacy See more

Reel Power: Hollywood Cinema and American Supremacy - Kindle edition by Alford, Matthew. Download it once and read it on your Kindle device, PC,

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Reel Power: Hollywood Cinema and American Supremacy - Kindle

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Mao Zedong once warned that American pop cultural products were 'candy-coated bullets.' He was wrong on only one point: Their impact is much more powerful. One recent marketing study found that, around the world, the golden arches are now more widely recognized than is the Christian cross. That's soft power in action. Hard power refers to military resources. Soft power, a term originally coined by Harvard professor Joseph Nye, refers to symbolic resources.

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reel power hollywood cinema and american by matthew alford