Rapala - StrikeMaster Ice Augers and Mora ICE™ join Rapala Family of Brands. The sound you are hearing is ice-expanding not to mention the ice fishing marketplace growing. That other sound, the

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StrikeMaster ice augers, Mora ICE join Rapala family of brands

Power Auger Extension

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Power Auger Extension

Sinking at a consistent rate of one foot per second the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended at the weed tops or holding on bottom structure the CountDown can get you to them consistently. Trolled or cast this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC black nickel hooks each lure is hand-tuned and tank-tested to swim perfectly right out of the box.