Introducing: Northland's New Eye Candy Plastics (Designed for Walleyes)

Northland Fishing Tackle

Northland Fishing Tackle

Oldest school sonar, Filter feeding perch, Desert walleyes

Bobberscoping is here, Live world record attempt, Secret swimbait

Eye-Ball Spoon Tip Up Crappies with Sportsman's Journal

Closer Look at the 6th Sense Fishing FLUSH Soft Plastic Jerkbait Fluke

FoxRiver Rods NEW Design (Sneak Peek)

Introducing New Eye-Candy Plastics

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the

EYE-CANDY PADDLE SHAD