Northland Fishing Eye-Candy Minnow Lure

Northland's Eye-Candy Paddle Shad Ideal for Walleye

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressively or slowly dragged across the bottom. This shape paired with the lifelike action, floatation, and durability of Northland's Eye-Candy material makes it the closest thing you can get to live bait!.

Northland Tackle Eye-Candy 3.5 Paddle Shad-Smelt

Fall Walleye Weaponry #2 – THE OUTDOOR FEED

Nothing gets the bite going like the Northland Fishing Tackle Eye-Candy Minnow. So incredibly good-looking, with natural movement and buoyancy, plus suspending action, that fish of all species don't hesitate to pounce. Made of Northland's Super thermoplastic elastomer material, the Eye-Candy Minnow has a super-soft texture with a stretchy consistency, yet is extremely durable holds up to fish after fish. Solid ringed body.

Northland Fishing Tackle Eye-Candy Minnow - Smelt - 3

Nothing gets the bite going like the Northland Fishing Tackle Eye-Candy Minnow. So incredibly good-looking, with natural movement and buoyancy, plus suspending action, that fish of all species don't hesitate to pounce. Made of Northland's Super thermoplastic elastomer material, the Eye-Candy Minnow has a super-soft texture with a stretchy consistency, yet is extremely durable holds up to fish after fish. Solid ringed body.

Northland Fishing Tackle Eye-Candy Minnow - Smelt - 3

Northland's HUGE Lineup of Brand New Jigs (2023)

Eye-Candy Paddle Shad - Northland Fishing Tackle

Northland Fishing Eye-Candy Paddle Shad

Northland Fishing Reed-Runner Single Spin

Early Launch of Northland "Eye Candy"