New for 2023: YUM Hellgrammite - Bassmaster

New for 2023: BOOYAH Covert Finesse Spinnerbait - Bassmaster

YUM/Scottsboro Swimbaits in clear water 💯

Bank and Creek Kit - July/Aug 2023

New for 2023: Great Lakes Finesse Drop Minnow - Bassmaster

2023 ICAST new products preview - Bassmaster

YUM Hellgrammite

Luke Palmer's 1-2 punch at the Bassmaster Classic

The YUM Hellgrammite induces strikes on a Ned jig from a wide range of shock and natural color patterns that mimic a live Hellgrammite. This larva of the Dobson fly is normally associated with creeks and rivers, yet Hellgrammites are a favorite of bass and trout everywhere for their stomach-filling size. The YUM Hellgrammite lure measures 3 inches long and does not float but stands up on a Ned jig head.

Yum Hellgrammite 3 Earworm

The new YUM Hellgrammite is a dynamite little plastic! 🔥 This

EARLY ACCESS: NEW YUM Hellgrammite!!!