Berkley Fishing Lures & Baits • Compare prices »

In collaboration with Elite Series pro-Mike Iaconelli, Berkley has revolutionized the glide bait industry with the Berkley Powerbait Nessie Soft Glide Bait. This soft-bodied glide bait is reinforced with a mesh joint that offers more action and enhanced durability. With the ability to skip, slide, and cast, it has no limitations in range or difficulty.

Berkley PowerBait Nessie Glide Bait, Golden Shiner, 9in

BERKLEY FLICKER SHAD FRESHWATER CRANKBAIT: Pro designed and tournament proven, Berkley Flicker Shad fishing lures are essential for any trolling

Berkley Flicker Shad Fishing Lure, Black Silver, 1/2 oz, 3 1/2in | 9cm Crankbaits, Size, Profile and Dive Depth Imitates Real Shad, Equipped with

Berkley Finisher. The modern finless double-treble design brings the Finisher to the forefront of modern hard bait design for fit finish and performance. Other single centered treble glide baits with fins foul up and can't keep em hooked. When fished with forward facing sonar the angler can now react and present the Finisher as fast and precise as possible. The weight-forward design allows for precision casts fast drop-ins and a wide range of actions to draw a strike out of the moodiest fish.

Berkley Finisher 7 / Wakasagi

New Bait Alert! The Berkley Powerbait Nessie! A Soft Glide Bait

Berkley Deep Hit Stick - 9 - Purple Slime

Score big with the Berkley Dime 10 Crankbait. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic bait the Dime is primed to be your go to mid-depth crankbait.

Berkley Dime 10 Crankbait HD Brown Craw

Berkley PowerBait Power Switch TackleDirect

Berkley Dredger (2 stores) find prices • Compare today »

Whether you are a weekend warrior or a seasoned pro, the Berkley J-Walker 100 top water lures are designed to deliver explosive top water action. Featuring sleek tail weighted construction, these lures are tuned for casting distance with a hydrodynamic shape, precision balance point and resting position for an easy walk-the-dog action that has been proven on the water. Topped off with Fusion19 hooks, Berkley J-Walkers are sure to impress anglers of all skill levels.

Berkley J-Walker 100 - CJ Shad

Berkley Frittside Crankbait

Berkley 2 Firetail Hot Perch Flicker Shad Jointed

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 5 FFS Jerkbait combines the best

Berkley Finisher 5 FFS Jerkbait

Berkley Finisher. The modern finless double-treble design brings the Finisher to the forefront of modern hard bait design for fit finish and performance. Other single centered treble glide baits with fins foul up and can't keep em hooked. When fished with forward facing sonar the angler can now react and present the Finisher as fast and precise as possible. The weight-forward design allows for precision casts fast drop-ins and a wide range of actions to draw a strike out of the moodiest fish.

Berkley Finisher 7 / French Pearl

Berkley Hit Stick (3 stores) find the best prices today »