Luhr Jensen Kwikfish - Blazin Blue/Pink UV

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a response from fish, often generating the most savage strikes imaginable. Small sizes target trout, the middle range steelhead and silver salmon, and the largest king salmon and lunker lake trout.

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a response from fish, often generating the most savage strikes imaginable. Small sizes target trout, the middle range steelhead and silver salmon, and the largest king salmon and lunker lake trout.

Luhr Jensen Kwikfish - Blazin Blue/Pink UV

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Is this a new kwikfish color?