Southern Lure Fishing Hooks & Lures in Fishing Lures & Baits

Rattling Large Lip Floating Hard Crankbait Fishing Lure Set (10pcs) – Outdoor Junction US

The Bass Rat's slender profile allows it to glide through the thickest vegetation where fish hide. Short jerks make the pointed nose dart and bob

Southern Lure Scum Frog Bassrat 5/16 oz. - Gray

Luck-E-Strike, 2 Soft Minnow, 8 Count, Southern Lights, Crappie

The Newest in the SHL Collection designed and handmade by Rick Steckelberg. Each bait is individually tank tested to ensure it runs as promised. This

Fickle

Rise Of The Smart Baits - The Fisherman

9pack - Amazing ShrimpBaitX™ Fishing Lures – Legal Limit Bait Box

Rebel Minnow

Snack Size Herring - New for 2023. Designed by Rick Steckelberg, inventor of The Original Sworming Hornet Fish Head Spin and holder of 5 US lure

SOUTHERN HOOK LURES SNACK SIZE - HD HERRING

3JD Lures Inverted Paddletail, Texas Whiskey

Ocean Plastic Lipless Rattlebait Full Collection – ReCast Fishing

Rebel Minnow Bass

Cranky Cats: Chunk-'n-Wind Bass Lures for Summer Catfish - Game & Fish

EXTREMELY DURABLE - Toughest swimbait on the market, able to withstand fish after fish action! Don't miss the bite because your bait tore in half!

R&R Tackle Line Through Swimbait - Plastic SlideBait Fishing Lures with J-Hook, Life Like Fin, Gill, 3D Eyes & Paddle Tail for Freshwater Saltwater