Fishing Lures All Berkley Fishing Baits in Berkley Fishing Baits

Elevate your arsenal with the Berkley Krej and experience the synergy of advanced sonar technology, and expertly crafted lure performance

Berkley PowerBait Power Nightcrawler

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressive,

Deep Hit Stick

The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions. David Fritts Pro Tip- Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

Berkley Frittside 7 Candy Apple Red Craw

The bottom-dwelling Berkley PowerBait Agent E Swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom-dwelling prey. The built-in rattle provides that extra enticement for extra strikes. The custom designed hook-keeper sheds the nastiest grass and debris while easily collapsing to hook the slightest bites.

Berkley PowerBait Agent E HD Goby / 3.75 1oz.

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and

PowerBait® Power® Switch

Berkley PowerBait Pre-Rigged Swim Shad Fishing Bait, Firetiger, 3in

Kayak Fishing Lures Berkley® Fishing - Berkley® Fishing US

Berkley Releases New Forward Facing Sonar Inspired Lures - Wired2Fish

Berkley Powerbait Agent E Swimbait - American Legacy Fishing, G Loomis Superstore