Does color really matter with muskie baits?

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Musky Mania Tackle 9 Squirrely Jake 1.31 oz. Rainbow Trout Color Fishing Lure / Bait with Rattle, Topwater Lures - Canada

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Supernatural Big Baits 10 Headlock - Musky Tackle Online

Steve Heiting, Author at Outdoor News

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Custom Pluggin' by Mark Romanack (Fishing 411 TV) – Great Lakes Angler

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9 Musky Lure Black W/ Orange Rubber/soft Lure 2 Hooks - Canada