Northland Tackle Eye-Candy 3.5 Paddle Shad-Smelt

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressively or slowly dragged across the bottom. This shape paired with the lifelike action, floatation, and durability of Northland's Eye-Candy material makes it the closest thing you can get to live bait!.

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Introducing: Northland's New Eye Candy Plastics (Designed for