Berkley PowerBait Power Worms - FishUSA

PowerBait MaxScent 5 The General by Berkley - PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Berkley PowerBait MaxScent The General Baby Bass; 5 in.

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Berkley MaxScent PowerBait Flatnose Minnow 4 Blue Back

Berkley PowerBait Floating Steelhead Worm Bubblegum; 4 in.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!.

Berkley PowerBait Natural Scent Trout Bait - Tequila Lime

Yamamoto Ichi Worm Floater

Berkley's PowerBait Attractant's exclusive liquid scent and flavor formula strategically disperses to create a ''smell path'' to attract fish. Helps to stimulate strikes in inactive fish and mask offensive odors; neat and easy to use. Can be used on soft plasitcs or hard baits such as crankbaits. 8 oz.

Berkley PowerBait Attractant - Crappie, 8 oz

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Berkley MaxScent PowerBait Flatnose Minnow 4 Green Pumpkin

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!.

Berkley PowerBait Pre-Rigged Atomic Teasers, Chartreuse Silver Fleck

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 2.5in - Silver Bullet