BERKLEY FISHING LURE

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag - resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.

Berkley Flicker Shad Jointed (7cm), Purple Tiger

Berkley Gulp Sandworm Fishing Lure 10pcs - Finish-Tackle

Buy Berkley Shimma Shad Vibe Soft Bait Lure 65mm 10g online at

The Berkley Panfish Fishing Gift Kit features line, lures, and baits developed to target panfish. The Gulp! Earthworm baits look real but use scent

Berkley Fishing Lure Kits

Equipped with an irresistible PowerBait-flavored skirt and a needle-point Fusion19 hook, the Berkley F19 Heavy-Cover Jig packs all the right things in all the right places to bring more fish into your boat. With more than 4 decades of professional angling experience, an impressive listing of angling accomplishments, and the recognition of being one of the early pioneers of the flipping technique, Gary Klein knows a thing or two about jigs.

Berkley Heavy Cover Jig

Berkley Fishing Shares New Forward-Facing Sonar Optimized Baits

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and

PowerBait® Saltwater Rattle Shrimp

Pitbull 7.5. Berkley Fishing Lure Crank Bait. Rattle With Erratic Hunting Action. Cream Pie Color. Dives 7.5' Slow Rise.

Berkley 7.5 Slow Rise PitBull 2 3/4 Rattle Fishing Lures 5/8 Oz Cream Pie

Berkley Flicker Shad Pro Slick FFSH4M Minnow Fishing Lure - Finish